one percent for the planet logo

1% for the Planet is a global organization that exists to ensure our planet and future generations thrive. They inspire businesses and individuals to support environmental nonprofits through membership and everyday actions. 1% for the Planet makes environmental giving easy and effective through partnership advising, impact storytelling and third-party certification.

Started in 2002 by Yvon Chouinard, founder of Patagonia, and Craig Mathews, founder of Blue Ribbon Flies, members have given more than $265 million to approved nonprofit partners to date. Today, 1% for the Planet’s global network consists of thousands of businesses, individuals and environmental nonprofits working toward a better future for all.

Look for their logo to purchase for the planet and learn more at

Eucalan is a proud member of 1% for the Planet. We take responsibility for the health of our planet by donating 1% of annual sales to environmental nonprofits creating positive change. We love our waterways and have stepped up to support nonprofits dedicated to implementing solutions in the following areas:


Access and recreation: Facilitating people’s ability to enjoy our natural resources and inspiring them to be stewards of our planet.

Activism: Focusing public attention on what is at stake for the planet in the current economic and political environment.

Biodiversity and habitat: Protecting the variability of life on earth in service of healthy ecosystems and our planet.

Drought mitigation: Reducing vulnerability to and the impacts of droughts.

Environmental justice: Ensuring that all people and groups, regardless of race, gender, income or nation of origin, are entitled to environmental protection.

Freshwater conservation and clean up: Preserving and maintaining the quality of freshwater resources globally.

Human health and economic development: Creating positive health outcomes and economic growth through the responsible management of natural resources.

Law and public policy: Political or legal action used as a tool to protect our natural resources.

Natural resource conservation: Managing natural resources responsibly and using these resources to mitigate environmental degradation.

Ocean conservation and clean up: Preserving and maintaining the quality of ocean resources globally.

Renewable energy: Energy generated from sunlight, wind, rain, tides, waves and geothermal heat.

Youth education: Environmental education specifically targeted to a youth audience.